Queen Sofía
Spanish Institute

Bringing the Legacy of the Spanish-Speaking World to Life through Rebranding

The Queen Sofía Spanish Institute is a nonprofit corporation established by private American citizens to stimulate interest in the United States about the art, culture, customs, language, literature, and history of the Spanish-speaking world.

Challenge

Develop a fresh and modern visual identity that appeals to younger audiences while still maintaining the brand's established reputation and values.

Solution

In order to appeal to a younger audience, we implemented bold and eye-catching visuals that capture attention and evoke curiosity. We carefully balanced this with maintaining the brand's overall aesthetic to ensure brand recognition and consistency. Additionally, we optimized the website for mobile devices, recognizing that many consumers are on-the-go and require a seamless user experience across all devices.

This resulted in a website that is both visually engaging and user-friendly, catering to the needs and preferences of the target audience.