Elikon

Blending Tradition with Modern Appeal for Global Competitiveness

Founded in 1950, Elikon Cheese has been a trusted producer of Greek cheese, known for its ability to balance traditional flavors with modern tastes.

However, after 70 years in the industry, the brand needed a fresh visual identity to stay relevant and engage with a new generation of consumers.

Challenge

The challenge was to create a visual identity that maintained the brand’s traditional roots while making it appealing and relevant in diverse markets. They sought a design that could convey the rich heritage of Greek cheese-making, yet be versatile enough to stand out in competitive global markets.

Solution

We approached the task by crafting a holistic brand strategy that honored Elikon’s rich history while positioning it as a modern and competitive force in the global market.

To achieve this, we created a warm and welcoming brand aesthetic, utilizing simple colors and a handwritten typeface that conveyed the small-batch, handcrafted quality of Elikon’s products.