Shell
Optimize Value Creation and Innovative Design Features Across Brand
Shell Catalysts & Technologies provides leading catalysts, technical services and licensed process technologies to refiners, gas treating facilities and chemical plants around the world.
What sets them apart from some other licensors and consultants is the knowledge we have gained from our corporate heritage as the owner and operator of large, complex industrial process plants.
Challenge
Royal Dutch Shell, merged three owned entities under the larger corporate umbrella. As they sorted out the finer points of the merger, SC&T’s leadership realized the new organization lacked a cohesive creative that could drive meaningful business outcomes and effectively demonstrate its value to the sales force.
Solution
A consistence creative approach that was refined and enhanced overtime. Our focus was to stay in Shell brand but yet innovate and stand apart from the numeric Shell owned divisions.
Role
Brand Identity
Web Design & Development
Art Direction
Print & Custom Signage
Imagery Directions
Thought Leadership
Moving Forward Together
Make Every Molecule Matter
Streamlining and reorganizing over 300 pages into a more concise 70-page format was a critical aspect of the web branding strategy for a large catalysts and technologies provider.
This approach led to a great user-friendly experience, as customers and stakeholders were able to easily find the information they needed. Additionally, the new visual approach was easy to understand and reinforced the company's unique value proposition.
Eye-catching posters and street signage were developed, establishing a strong brand presence and raising awareness.
These posters used bold colors, clear typography, and compelling imagery to communicate the unique value proposition of SC&T and establish a strong visual presence for the new brand. Overall, the posters and signage played an important role in helping to raise awareness of the SC&T brand among potential customers and stakeholders.
