Thermo Fisher

Building a Distinctive Microsite

For years, Thermo Fisher has been at the forefront of scientific innovation, providing crucial tools and solutions to the industry.

Challenge

The main challenge was developing a distinct microsite for ThermoFisher within the larger brand's established guidelines. The goal was to create a fresh and engaging user experience while ensuring consistency with the broader brand identity. Additionally, we needed to appeal to a wider audience, balancing creativity with accessibility.

Solution

I refreshed the color swatches and typography, giving the microsite its own definitive style while maintaining brand cohesion. This approach allowed us to create a more visually engaging site that stood out within the larger brand framework. By evolving the design elements, we enhanced the microsite’s appeal to a broader audience without compromising the clarity or accessibility of the user experience. The result was a microsite that not only fit seamlessly within ThermoFisher's brand but also expanded its reach to new users.