Spektrix
Maximizing Brand Exposure with Compelling Printed Marketing Collateral
Spektrix is a market leader in the UK and Ireland, and the fastest growing CRM solution for the cultural sector in the US and Canada. In order to attract new clients, they needed print materials that would create a strong first impression and provide a custom touch for their clients.
Challenge
Spektrix, was facing the challenge of attracting new clients and increasing brand awareness through a compelling printed campaign. They needed a design that would not only grab attention but also convey the company's core values and unique selling points in a memorable and impactful way.
The challenge was made more complex by the need to create a design that could cut through the noise of the competitive industry landscape and leave a lasting impression on potential clients. The campaign needed to stand out and differentiate itself from other ticketing and event management companies in order to capture the attention of prospective clients.
Solution
I worked closely with the client to develop a bold and distinctive visual style. We used a combination of bright yellow and black with a half-tone effect and bold typography to create a strong and memorable look across a range of print materials, including posters, postcards, pins, and tote bags.
Role
Art Direction
Branding
Print
The custom packaging solution, along with a personalized welcome letter, added a special touch that helped to create a sense of excitement and anticipation for the client's services.
By providing this personalized and memorable experience, our client was able to create a strong emotional connection with their customers and set themselves apart from competitors in their industry.
